Parachute - Fashion exhibition at the McCord Museum

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Spring 2021

Bobby Sheehan, Promotional photographs of Amanda Coulson, John Agusto and models in Queens, New York, 1983. Lent by Nicola Pelly.


Founded in Montreal in 1977 by designer Nicola Pelly and architect Harry Parnass, the Parachute brand quickly became an international fashion phenomenon with a celebrity clientele that included Madonna, Duran Duran and Peter Gabriel.

This exhibition will explore Parachute’s androgynous and provocative clothing, and the company’s transformation from its subcultural New Wave beginnings, to a designer brand with concept stores in cities including Montreal, New York and Los Angeles. Parachute translated the cultural anxieties of the early beginnings of the digital age into avant-garde clothing that aspired to change people’s perspectives and shake up the status quo.

Not to be missed!

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