IMPORTANT NOTICE: Reopening of the McCord Museum on Tuesday, June 23, 2020. More information here.



From February 26 to September 12, 2021


Founded in Montreal in 1977 by designer Nicola Pelly and architect Harry Parnass, the Parachute brand quickly became an international fashion phenomenon with a celebrity clientele that included Madonna, Duran Duran and Peter Gabriel.

This exhibition will explore Parachute’s androgynous and provocative clothing, and the company’s transformation from its subcultural New Wave beginnings, to a designer brand with concept stores in cities including Montreal, New York and Los Angeles. Parachute translated the cultural anxieties of the early beginnings of the digital age into avant-garde clothing that aspired to change people’s perspectives and shake up the status quo.

Not to be missed!

Thanks to our partners
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