From December 3, 2021, to January 2, 2022
Relive the magic of Ogilvy's window displays at the McCord Museum
Montrealers have been spellbound by the mechanical displays in Ogilvy’s department store window every Christmastime since 1947. The Bavarian scenes, custom made by the German toy manufacturer Steiff, feature dozens of handcrafted animals working and playing.
In 1911, the firm began producing mechanical windows featuring moving animals, which stores could rent or purchase – an effective way of entertaining children while promoting their merchandise. James Aird Nesbitt, who owned Ogilvy’s department store from 1927 to 1985, bought two – The Enchanted Village and The Mill in the Forest.
Similar to those of department stores in other parts of the world, such as Macy’s in New York or Galeries Lafayette in Paris, these window displays are among the last of their kind in North America. They were donated to the McCord Museum in March 2018 by Holt Renfrew with the goal of preserving and ensuring the continuation of the iconic Montreal displays.
Through a partnership with İÖGO nanö, the Museum is proudly maintaining a holiday tradition that has graced the city’s landscape for over 70 years.
The Mill in the Forest
The Museum is carrying on the tradition this winter by presenting The Mill in the Forest outdoors, to the great delight of passers-by on Sherbrooke Street.
Come and discover (or rediscover!) the mechanical window display on Victoria Street, outside the McCord Museum and share the magic with #McCordMuseum on social media!
Free of charge at all times.
The Enchanted Village
Step inside the Museum to see the second window display, The Enchanted Village, and share the magic with #McCordMuseum on social media!
Free for children 12 and under.
Voluntary contributions from adults.
Not to be missed!
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