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Round Table Discussion

Wednesday, February 24, 2016 at 6 p.m.

The Poster: A Medium to Rethink?

As it’s presenting a major exhibition on the great poster artist Vittorio, the McCord Museum is taking the opportunity to convene representatives from the fields of marketing communications and design for a discussion around this advertising medium. How do advertisers and agencies perceive the poster’s role in their strategies? What relevance and future does the poster have in a context dominated by social media and electronic devices?


  • Arnaud Granata, Editor, Infopresse


  • Danick Archambault, Vice-President, Media Director, Jungle Média
  • Marc H. Choko, curator of the exhibition Montreal Through the Eyes of Vittorio and poster specialist
  • Gabriel Landry, Director of Innovation, Astral Affichage
  • Laurent Pinabel, illustrator and designer

Location:  J. Armand Bombardier Theatre at the McCord Museum

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