The Success of a Montreal Brand: Parachute In New York

Join Morgan Allard for a discussion about the label’s concept stores in New York and their role in the international success of the Montreal brand.

After opening its first store in Montreal, Parachute inaugurated a second one in New York’s Soho district in 1980. Morgan Allard, co-owner of the New York stores at the time, will take us back to the Parachute experience of the 1980s in the United States and the influence of architecture and celebrities.

Lecture—in conjunction with the exhibition Parachute: Subversive Fashion of the ’80s—in English followed by a discussion with the public in French and in English.

Information

Free online activity presented on Wednesday, December 1, 2021, at 12 p.m.
The event will take place online on Zoom and will be broadcast live on the Museum’s Facebook page.
Register now: Zoom Registration • Facebook Event
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Fashion at the Museum

This conversation series showcases famous designers alongside emerging names from the fashion world.

The events are hosted by Stéphane Le Duc, journalist for Dress to KILL magazine, teacher at the École supérieure de mode ESG UQAM and associate curator of the exhibition Parachute: Subversive Fashion of the ’80s.
See the program