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Fashion at the Museum

Wednesday, April 19, 2017 From 2 P.M. to 3:30 P.M.

Avec l’autorisation de / With the authorization of Michel Robichaud et / and Jacques de Montjoye.

Memories of Expo 67

Fashion at the Museum

In the context of the exhibition Fashioning Expo 67, the McCord Museum is pleased to welcome two key witnesses of the Expo, the designers Michel Robichaud and Jacques de Montjoye. With Cynthia Cooper, curator of the exhibition, they will recall their memories, the creation of the hostess uniforms and the effervescence of Montreal’s fashion.

Michel Robichaud launched his first couture collection in 1963. His experience designing an Air Canada flight attendant uniform and his growing renown as a couturier led to contracts for staff uniforms at Expo 67 and the uniforms for the 1976 Montreal Olympics. By 1966, Robichaud began expanding his couture business with ready-to-wear, a boutique in 1968, and a perfume, Brunante, in 1973. From the late 1970s through the 1980s, his ready-to-wear encompassed a full range of women’s and men’s clothing, as well as accessories. In 1997, he left his custom couture work and began teaching future fashion designers. He received both the Ordre du Québec and the Order of Canada and retired in 2005.

Jacques de Montjoye studied first at art school and then at the École de la Chambre Syndicale de la Haute Couture Parisienne. He was hired as a stylist at Raphael in Paris, and then immigrated to Canada. Pursuing his career in fashion, he was a founding member of the Association of Canadian Couturiers in 1954. From 1956 to 1963, he worked alongside couturier Raoul-Jean Fouré. In 1964, De Montjoye opened his own boutique on Crescent Street, and continued to produce fashion collections as well as design for the performing arts. He published a book in 1966, called Savoir s’habiller. In 1968, he launched an avant-garde menswear collection. In the early 1970s, de Montjoye shifted his career focus and became an instructor at Collège Marie-Victorin.

Discussion in French followed by a bilingual question period. Free and open to all.

Location: J. Armand Bombardier Theatre at the McCord Museum

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