Christian Dior: Couture and diplomacy at the McCord Museum

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Wednesday, February 17, 2021, at 12 p.m.

© Air France

Christian Dior: Couture and diplomacy


Did you know that Christian Dior’s parents, far from encouraging their son’s creativity, wanted him to become a diplomat!

In the 1950s, when France was trying to recover from the Second World War, various fashion industry players leveraged the growing renown of Parisian haute couture in the United States to achieve their goals. Instead of working together in the name of patriotism, stakeholders like the government, the textile industry and luxury firms promoted and defended their respective economic, commercial and political interests.

Although international relations and fashion may not instinctively go together, the legendary couturier quickly recognized the importance of the link between the two. In fact, French diplomats commended the House of Dior in 1954 after it staged a successful series of high-end fashion shows in a number of South American cities. The goal of the tour was to focus the attention of public authorities on Parisian couture, which had almost disappeared in that part of the world following the rising popularity of American fashion.

Join researcher Vincent Dubé-Senécal and Radio-Canada’s fashion commentator, Madeleine Goubau, for a fascinating live discussion presented as part of the Christian Dior exhibition.

The online conference will be in French, followed by a bilingual question period. Here is your chance to question the experts!

The event will take place online on Zoom and will be broadcast live on the Museum’s social networks.


Free activity.
Register now: Zoom Registration • Facebook Event

This project has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement No. 886026.

Not to be missed!

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