Les Belles Soirées
Tuesday, October 18 at and Monday, October 24, at 7:30 p.m.
100 Years of Canadian Pacific’s Graphic Design
Les Belles Soirées
Founded in 1883, Canadian Pacific became one of the largest railway companies in the world during the interwar period. In addition to offering passenger and freight transport by train and boat, the company was active in several industries, running hotels, cruises, and so on.
From its creation, Canadian Pacific employed all the platforms available at the time—posters, brochures, and magazine inserts—to launch wide-reaching advertising campaigns.
The company hired dozens of Canadian and foreign artists whose graphic designs were diffused worldwide. These magnificent works painted an image of Canada as a country of open spaces, wild landscapes, grand hotels, and unique leisure activities. Like the tourism industry it precursed, Canadian Pacific sold dreams. The lecture, illustrated by this rich graphic heritage, will explore the development of the railway company and of Canada, from the late 19th century to the 1980s.
Lecture by Marc H. Choko, Professor Emeritus at UQAM’s École de design in Montreal. He holds degrees from the Université de Montréal (B.A. Architecture, M.A. Environmental Planning and Design) and the Université de Paris VIII (Ph.D. Urban Planning). He has published some fifteen works on poster art, including Canadian Pacific: Creating a Brand, Building a Nation (Callisto Publishers, 2015).
Location: J. Armand Bombardier Theatre at the McCord Museum
In partnership with Université de Montréal’s Les Belles Soirées.
Ticket reservations with Les Belles Soirées: general admission $25 / $18 for Museum Members.
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